MADE TO BE SEEN
MADE TO BE SEEN
With an extensive activewear collection spanning hundreds of products, categories and colourways, 100 needed a complete library of product imagery that could showcase every piece consistently while maintaining the elevated, fashion-led feel of the brand.
The challenge was one of both creativity and scale: establish a clear visual direction for the collection, then translate it across 352 individual products without losing consistency in styling, lighting, colour or product detail.
F31 developed the creative direction for the shoot, establishing a clean and considered visual language built around neutral backdrops, natural fabric presentation and minimal styling that kept the focus firmly on the product.
We then took the direction into production across three full studio shoot days, capturing 352 products across the collection. Each piece was photographed through four key frames ; front, back, detail and colour range, creating a comprehensive and consistent image library ready for use across the brand’s digital and e-commerce channels.
With a high volume of products moving through set, the production was carefully structured to maintain efficiency without compromising the details. From lighting and positioning to fabric, fit and colour, every frame followed the same visual system to ensure the collection felt cohesive from beginning to end.
