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Social and community executive

ABOUT US

We are a dynamic and growing marketing communications agency dedicated to delivering bespoke full service solutions to our clients. Our team is passionate, driven, and always looking for ways to give our clients the “goosebump” moments.

Currently, we're seeking a Social Media Manager to join our team. The role involves handling developing and implementing social media strategies across a range of sports and lifestyle events/brands, as well as the F31 corporate channels. We're looking for someone who is proactive, detail-oriented, creative – someone who thinks differently, and makes things happen!

KEY ACCOUNTABILITIES
  • Social Media Publishing & Platform Management: Manage the day-to-day publishing and operational delivery of social media content across client and F31 channels, ensuring accuracy, consistency and timely execution across all platforms.
  • Community Management & Audience Engagement: Lead community management across all assigned accounts, maintaining strong audience engagement, protecting brand reputation and ensuring all communications align with client tone of voice and escalation processes.
  • Analytics, Reporting & Performance Monitoring: Monitor, analyse and report on social media and community performance, providing actionable insights, trend analysis and recommendations to support ongoing optimisation and client objectives.
  • Content Coordination & Internal Operations: Support the smooth delivery of social media activity through effective coordination across Brand, Creative, Client Services and external partners, maintaining clear workflows, timelines and approvals processes.
  • Arabic Copywriting & Localisation Support: Support bilingual publishing, translation and localisation across English and Arabic content, ensuring all communications are culturally relevant, accurate and aligned with GCC market expectations.
  • Innovation & Process Development: Contribute to the ongoing improvement of social media operations by identifying new tools, technologies, AI solutions and workflow efficiencies to support the growth and evolution of the department.
DUTIES & RESPONSIBILITIES
  • Social Media Publishing & Platform Management
    • Schedule, publish and manage content across all client and F31 social media platforms.
    • Coordinate with internal creative, account management and production teams to ensure all assets are delivered accurately and on time.
    • Manage publishing calendars and support the timely delivery of monthly content plans.
    • Upload and quality check all platform requirements including captions, tags, links, hashtags, thumbnails and platform formatting.
    • Ensure all published content aligns with platform best practices and client brand guidelines.
    • Work closely with paid media teams to align organic and paid content rollouts where relevant.
    • Maintain organised content libraries, trackers and publishing documentation across all accounts.
    • Research and recommend new publishing tools, technologies and AI solutions to improve workflow efficiency and social media management processes.
    • Monitor platform updates, trends and functionality changes across all major social media platforms.
  • Community Management & Audience Engagement
    • Manage day-to-day community management across all client and F31 platforms including comments, direct messages and customer queries.
    • Respond to customer and community enquiries in both English and Arabic in a timely and professional manner.
    • Maintain and protect each brand’s tone of voice across all public-facing communications.
    • Identify, monitor and escalate reputational, sensitive or high-risk conversations appropriately and in line with agreed escalation processes.
    • Coordinate with both internal teams and clients on crisis management and sensitive community responses where required.
    • Develop and maintain FAQ response banks, automated responses and community management processes.
    • Monitor community sentiment, recurring questions and audience feedback to identify opportunities and improvements.
    • Proactively engage with relevant athletes, creators, clubs, partners and community accounts to support brand visibility and audience growth.
    • Support live event coverage, reactive publishing and weekend monitoring where required.
    • Maintain agreed response times and community management service standards across all accounts.
  • Analytics & Reporting
    • Monitor and track social media performance across all client and F31 channels.
    • Prepare weekly, monthly and quarterly social media performance reports highlighting key metrics, learnings and recommendations.
    • Analyse engagement, reach, follower growth, impressions, community sentiment and content performance across platforms.
    • Monitor brand mentions, hashtags, tagged content and relevant community conversations.
    • Support campaign reporting, competitor analysis and wider social media audits.
    • Identify emerging social trends, audience behaviours and content opportunities to support ongoing strategy development.
    • Flag culturally sensitive conversations or potential reputational risks proactively to internal teams and clients where required.
    • Support the continuous optimisation of content and community management strategies through data-driven insights.
  • Content Coordination & Internal Operations
    • Work closely with Brand, Creative and Client Services teams to ensure smooth delivery of social media activity across all accounts.
    • Coordinate internal approvals, client feedback and publishing timelines across multiple projects simultaneously.
    • Maintain accurate trackers, status updates and delivery schedules for all assigned accounts.
    • Support monthly content planning preparation and ensure content plans are executed accurately and efficiently.
    • Assist with shoot coordination, content delivery and asset organisation where required.
    • Ensure consistency across English and Arabic copywriting and publishing outputs.
    • Support influencer and creator coordination across campaigns where relevant.
  • Arabic Copywriting & Translation Support
    • Translate and adapt captions, community management responses and social copy between English and Arabic.
    • Review and quality check Arabic copy supplied by external partners or freelancers to ensure accuracy and tone alignment.
    • Adapt messaging culturally and contextually for GCC audiences rather than through direct translation alone.
    • Ensure Arabic publishing standards, formatting and language quality are maintained across all platforms.
    • Support the localisation of campaigns, community responses and social media activations across the region.
PERSONAL ATTRIBUTION
  • Self-Motivated: Driven to achieve goals, continuously learn, and advance in their career within the company.
  • Integrity: High ethical standards and a commitment to maintaining confidentiality and compliance with financial regulations.
  • Team Player: Works collaboratively with cross-functional teams, fostering a supportive and cooperative work environment.
  • Detail-Oriented: Meticulous attention to detail, ensuring accuracy in financial records and transactions.
  • Proactive: Takes initiative to identify and solve problems, improve processes, and drive efficiency.
  • Analytical: Strong analytical skills to interpret financial data, generate insights, and make informed decisions.
  • Adaptable: Flexible and able to manage multiple tasks in a fast-paced environment, adjusting to changing priorities as needed.
  • Effective Communicator: Excellent communication skills, capable of conveying complex financial information to non-financial stakeholders clearly and concisely.
EXPERIENCE REQUIRED
  • Bachelor's degree in Marketing, Communications or a related field.
  • Proven experience (2+ years) in social media management, preferably within a sports, entertainment, or lifestyle marketing agency environment or a publication house.
  • Strong knowledge of social media platforms, tools, and analytics (e.g., Hootsuite, Sprout Social, Google Analytics).
  • Demonstrable experience in developing and executing successful social media campaigns.
  • Excellent creative writing, editing, and communication skills.
  • Ability to analyze data and draw actionable insights.
  • Strong leadership skills with experience managing a team.
  • Familiarity with the Middle Eastern market and cultural nuances.
WHAT WE OFFER
  • A supportive and collaborative work environment.
  • Opportunities for professional growth and development.
  • Competitive salary and benefits package.
  • The chance to make a significant impact on the growth and success of our company.