Senior Brand Manager

Strategy & Account Direction

• Lead the strategic direction and day-to-day management of assigned client accounts, translating brand and commercial objectives into integrated marketing strategies, with a strong focus on digital platforms, social media and content

Campaign Planning & Delivery

• Own the journey from strategy to delivery, turning plans into clear campaigns, channel activity and always-on content that deliver measurable results

Content Production Management

• Lead content planning and oversee production from creative briefing and pre-production through shoots, post-production and final delivery, working closely with Creative and Production teams to ensure output is strategically aligned and creatively strong

Client & Team Leadership

• Act as the senior day-to-day client contact and trusted strategic advisor, while leading the account team and coordinating F31’s specialist teams
• Take responsibility for account quality, scope, budgets, resources and profitability, ensuring work is proactively planned and efficiently delivered while identifying opportunities for account growth

This role has a strong focus on sports, leisure and destination marketing, including cycling and live events.

Strategy Development

• Lead the development of integrated marcomms strategies aligned to client business objectives
• Own senior client relationships, acting as the primary strategic contact
• Challenge client thinking where appropriate, providing strategic recommendations that go beyond the original brief
• Identify risks, opportunities and future planning requirements before they impact delivery

Integrated Marketing Execution

• Lead the coordination and delivery of fully integrated marketing campaigns across social media, digital, PR, influencer marketing, events, partnerships, activations, CRM and paid media
• Collaborate with internal teams (Creative, Production, Events and Sponsorship teams) and external teams where relevant to campaigns
• Oversee monthly social planning, publishing approvals, community management oversight, escalation procedures and performance optimisation
• Review all marketing deliverables prior to Brand Director and client review, ensuring they meet F31's quality standards and strategic objectives
• Monitor campaign delivery throughout execution, proactively identifying risks, solving issues and ensuring deadlines, budgets and KPIs remain on track

Influencer, Ambassador & Athlete Management

• Lead the strategy and delivery of influencer, ambassador and athlete programmes aligned with client objectives and priority audiences
• Identify and select relevant talent, ranging from grassroots influencers to established athletes, creators and macro influencers
• Define clear roles, briefs and deliverables for tactical collaborations around key moments and longer-term ambassador relationships
• Negotiate commercial partnerships and talent agreements within approved budgets and agency approval processes
• Oversee talent onboarding, content approvals and delivery, ensuring activity is authentic, on-brand and meets agreed requirements
• Build long-term relationships with key athletes, creators and community partners
• Review programme performance against agreed objectives and recommend future partnerships and investment

Content & Production Management

• Own the master production schedule across always-on content, campaign production, brand films, event coverage and reactive requirements
• Translate content plans into clear production briefs, shot lists and deliverable requirements alongside Creative and Production teams
• Oversee shoot coordination with the Production team, including dates, locations, talent, permits, suppliers, equipment and client stakeholders
• Ensure production days are planned efficiently to maximise the volume and variety of usable content captured
• Oversee post-production workflows, including edit schedules, internal and external review rounds, versioning and final delivery
• Maintain visibility of the content pipeline so upcoming channel requirements are anticipated
• Ensure production days and deliverables remain within scope, escalating out-of-scope requirements before costs are incurred

Analytics & Reporting

• Lead the measurement and evaluation of campaign performance against agreed KPIs
• Translate campaign data into clear insights and strategic recommendations, using performance to optimise future marketing activity and support client growth
• Prepare and present monthly, quarterly and annual reports, confidently communicating results, key learnings and future opportunities to clients and senior stakeholders
• Evaluate performance across the marketing funnel, connecting channel metrics to wider objectives such as awareness, engagement, participation, lead generation and conversion
• Benchmark performance against previous campaigns, industry trends and competitor activity

Operational Excellence

• Identify recurring delivery issues and contribute to improvements in internal SOPs
• Champion the adoption of responsible AI tools and automation to improve quality and efficiency
• Establish clear project ownership across account teams, ensuring responsibilities, deadlines, approvals and dependencies are understood and managed
• Maintain high standards of project documentation, trackers and reporting across assigned accounts
• Ensure agency SOPs, templates and quality-control processes are consistently followed

Trend Monitoring

• Stay up to date with developments across marketing, culture, social media, content, events and consumer behaviour, including relevant competitor activity and industry benchmarks
• Share relevant trends, tools and inspiration with the wider team, turning observations into useful ideas

Team Leadership & Development

• Lead, mentor and develop team members through coaching and structured development, contributing to a high-performing team
• Identify individual strengths, skill gaps and development opportunities, recommending training, promotions and progression plans where appropriate in collaboration with the Brand Director
• Support recruitment, onboarding, probation reviews and annual performance evaluations, helping build a motivated, capable and engaged team
• Work closely with the Brand Director to review team capacity, performance, wellbeing and succession planning, ensuring the department continues to grow with the right people in the right roles

Commercial Management

• Own the commercial health of assigned accounts by ensuring work is delivered efficiently, within agreed scope and against allocated budgets
• Monitor team workload, project timelines and resource allocation to support efficient, profitable delivery
• Work with the Brand Director during monthly commercial reviews to assess account health, delivery capacity, upcoming opportunities and potential risks
• Escalate commercial risks early where account demands, timelines or resource requirements impact profitability
• Support the Brand Director in departmental forecasting and resource planning

Business Development & Account Growth

• Develop annual account growth plans, identifying strategic priorities, revenue opportunities, potential risks and relationship objectives
• Develop and maintain a proactive pipeline of new business opportunities for the Brand division
• Proactively build and maintain meaningful relationships with prospective clients, partners and industry contacts
• Lead discovery meetings, chemistry sessions and early-stage client conversations
• Share market intelligence, competitor activity and emerging opportunities with the wider leadership team
• Lead and/or contribute to pitch development, proposals and presentations
• Share relevant new-business opportunities and market intelligence with the wider leadership team

Relevant Experience & Skills

• 7+ years' experience in integrated marketing, brand or account management, ideally within an agency environment managing multi-channel client accounts
• Comfortable moving between strategy, client servicing, campaign planning, production, events, partnerships, digital and commercial conversations
• Proven experience managing a significant retained client/account across sports, leisure or destination category
• Strong understanding of social media strategy, content planning and platform best practice
• Strong editorial instinct and ability to recognise what makes compelling social content
• Experience managing content production from brief through shoot and post-production
• Experience delivering content around live events and/or sports environments
• Excellent client-facing communication and presentation skills
• Strong project-management capability and exceptional attention to detail
• Experience leading, mentoring and developing junior team members
• Commercially minded with experience managing scopes, budgets and resource

Industry Knowledge & Desirable Experience

• Understanding and a passion for cycling, endurance sport and/or performance sport culture is highly desirable
• A genuine interest in cycling and willingness to become deeply embedded in the sport is essential
• Existing UAE sports/cycling network would be a bonus

• The opportunity to create globally relevant work from the heart of the Middle East.
• A collaborative team that values craft, ambition and innovation.
• Opportunities to develop your craft and contribute to F31’s creative output.
• A growing agency environment built on trust, passion and bold ideas.